The aim of market research is for you to make the right choice when beginning your new venture. You need very specific information and need to ask the right questions to the right people.
Below are some examples of questions for you to begin your research:
How will your service be better, why will a parent want to pay for their child to attend your setting?
You can design a simple questionnaire, visit parent and toddler groups or carry out market research at local schools or supermarkets (you must ask permission before you do so)
When looking at opening a new childcare provision it is very important to see what services other provisions are offering in your chosen area, things to look out for are: