Regeneration Project Plans

Pembrokeshire Recovery and Regeneration Strategy 2020-2030

This strategy combines our economic restart and recovery plans in response to the Covid 19 pandemic with our longer term renewal and regeneration approach and outlines our plans over the next five years to reach our pre-pandemic platform and move beyond it. Our plans are necessarily ambitious aiming to achieve recovery and move to a stronger economic position than that which we had in March 2020. This is a continuation of previous policies, drawn together in one place. Some of the programmes we were pursuing pre-COVID 19 already took future economic and social trends into account. Needs for these approaches have been catalysed and escalated during the pandemic and have indicated that we were and are on the right path and include:

  • Early recognition of the importance of really fast broadband to compete with cities, backed up with investment in the capital programme;
  • Housing growth targets in the LDP anticipating more home working and deurbanisation;
  • New approaches around localism and resilience, particularly in local food production as well as growth in interest in green energy and sustainable transport supporting the Swansea Bay City Deal trajectory.

The approach described in this document is designed for a ten-year period (with three year reviews). At the end of the document however is a ‘live’ and time bound action plan. This will be used to steer progress and keep projects relevant and on track. This latter document will therefore be continually reviewed and will change to reflect current circumstances

Pembrokeshire Recovery and Regeneration Strategy 2020-2030

ID: 7703, revised 24/03/2022

South Quay Regeneration

South Quay Redevelopment

As part of Pembrokeshire County Council’s regeneration programme, an ambitious project has been launched to redevelop the historic and prominent South Quay site next to Pembroke Castle. Currently planned as two phases, together the developments will provide a diverse and sustainable mix of new uses in the town.


Phase 1

The first phase of the South Quay redevelopment is funded by the Welsh Government’s Transforming Towns programme and will celebrate the town’s legacy as the birthplace of the Tudor dynasty creating:

  • a Henry Tudor visitor centre
  • library, information centre and café
  • landscaped gardens.

Please see below links and images for further information.  We will aim to update on a regular basis accordingly.


Image slideshow


Phase 2

The second phase, ‘the Pembrokeshire Hwb’, is funded by the UK Government’s Levelling Up programme and involves the completion of South Quay’s regeneration scheme, centring on numbers 7 and 8 Northgate Street. It will provide:

  • a community hub over three storeys, including a space for day opportunities , space for digital media, art and heritage craft activities, and learning and skills areas to support independent living for people of all ages
  • environmental enhancements, including the restoration of the buildings, a new sunken garden and improvements to the parking area at South Quay
  • improved access between the Henry Tudor visitor centre and the waterfront

Support of employment opportunities will also be integrated within the operation of the new facility.

Please see below links and images for further information.  We will update on a regular basis accordingly.

Press release 3 December 2021

ID: 6877, revised 24/03/2022

Haverfordwest Regeneration

Our Regeneration development plans are presented below. We will look to update on a regular basis as well when new plans are released.

Western Quayside Enhancement

Haverfordwest Public Transport Interchange

Western Quayside Enhancement

We are undertaking a £6.3m redevelopment of the former Ocky White building in Haverfordwest, now known as ‘Western Quayside’.  The scheme is funded by the Welsh Government Transforming Towns programme and the Building for the Future programme through the European Regional Development Fund.

The project will provide a modern and stylish three-storey development, including a food emporium, bar and roof-top terrace and will help drive footfall to Haverfordwest, aiming to support business growth and also the wider regeneration of the County town centre.

During demolition works, significant archaeological findings were discovered. Read more about these historical discoveries using the linked newsroom articles, further along this page.

Please see below links and images for further information. We will aim to update on a regular basis accordingly.

Related links:

PCC YouTube Video - Archaeological dig at Haverfordwest's Western Quayside

PCC Newsroom - Ambitious Western Quayside project gets underway

PCC Newsroom - Artefacts found at Haverfordwest town centre development 

PCC Newsroom - Western Quayside demolition underway 

For further information:




ID: 5660, revised 04/04/2022