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Pembrokeshire Produce Mark

Whether you’re eating out or shopping locally, look out for the Pembrokeshire Produce Mark.

The Produce Mark is an instantly recognisable logo, which shows that the product you are buying has been made in Pembrokeshire.

If displayed in a hospitality establishment, it shows that local produce is used within the menu. Retail outlets displaying the Produce Mark sell local products within their shop.

There are currently over 280 members of the Pembrokeshire Produce Mark scheme. Before being able to display the logo, all members of the scheme are verified to ensure eligibility.

What is the 'Pembrokeshire Produce Mark?' 
What are your customers asking? 
What are the benefits of membership?
What are the membership costs? 
How will the scheme be managed? 
How to apply?

What is the 'Pembrokeshire Produce Mark'?

The Pembrokeshire Produce Mark is an instantly recognisable mark that will tell your customers that your products are produced in Pembrokeshire, that you use local ingredients within your menus or that you sell local products within your retail outlet.

Customer research shows that people do want to buy Pembrokeshire Produce, but the lack of a distinctive mark of origin is confusing in their choice.

The Pembrokeshire Produce mark will provide a clear identity, give customers the assurance that they are buying local products or that local products are used by hospitality and retail businesses.

What are your customers asking?

  • 'I would really like to buy local produce but how can I be sure it was actually produced in Pembrokeshire?'
  • 'What dishes on your menu are made from local ingredients?'
  • I would like to take home something from Pembrokeshire, but where do I buy local products?'

Joining the Pembrokeshire Produce Mark scheme will help answer these questions.

What are the benefits of membership?

  • The potential to attract more customers to your business
  • The opportunity to become involved in co-operative marketing initiatives that seek to increase usage of Pembrokeshire products
  • The opportunity to participate in exhibitions and events both within and outside Pembrokeshire
  • New business opportunities through networking and business marketing
  • Free artwork of the Pembrokeshire Produce Mark
  • Free window vinyl, point-of-sale material and customer charter to display at your premises, explaining the purpose of the Pembrokeshire Produce Mark
  • The opportunity to purchase specialised branded merchandise.

What are the membership costs?

Membership is currently free of charge.

How will the scheme be managed?

The Pembrokeshire Produce mark has been developed as part of pembrokeshire County Council's Initiatives. The governing body of the scheme will therefore be Pembrokeshire County Council who will be responsible for processing applications, managing the scheme and working with members to promote the Pembrokeshire Produce Mark.

How to apply?

1. Please download and complete the application declaration form below.

and return to:


The PPM Scheme
Pembrokeshire County Council
Zone OA,
County Hall,
Pembrokeshire SA61 1TP

Tel: 01437 776169 

2. It is a condition that all business wishing to use the mark comply with the Pembrokeshire Produce Mark Regulations and complete and sign the declaration and applications forms.

3. Upon receipt of your completed application and declarations forms the Food Development Officer will visit your business to discuss your application and check your compliance with the regulations.

4. All successful application will be awarded a customer charter to display at their premises.

5. To ensure the integrity of the Pembrokeshire Produce Mark members of the scheme will be monitored, by the Food Development Officer or her nominee, to ensure compliance with the regulation.

ID: 1347, revised 07/03/2019

Haverfordwest Farmers Market

Every Friday from 9am to 2pm

Castle Square, Haverfordwest

Haverfordwest Farmers Market traders are proud to offer their customers the very best of home-produced products and produce every Friday at Castle Square from 9am – 2pm.

Our vibrant market has been running for over 20 years and in all that time, our traders have been committed to offering their customers samples of their wares ‘come rain or come shine’!

You are guaranteed to enjoy your shopping experience at Haverfordwest Farmers Market, where you can browse and shop in a friendly, relaxed, welcoming outdoor atmosphere. 

You can be assured of picking up a wonderful array of products when you visit our market too, from freshly caught fish and shellfish, home-made cakes and patisserie items, a fantastic choice of meats such as lamb, beef, turkey, goat meat and pork, including organic options, preserves, cheeses, plants and flowers, alpaca rugs and throws, honey, bread, vegetables, eggs, fruit, gifts and more.

Many of our traders are themselves award winners and passionate about what they produce and make, so don’t be afraid to ask about their produce and products; they will be more than happy to chat about what they have on offer and answer any queries you may have.

Card payment options are available at most stalls, and there is a number of banks nearby for easy cash withdrawals. 

If you would like to place orders/arrange deliveries, or wish to have specific cakes made to order etc, please ask our stallholders.  Many will be able do this for you, especially over the Christmas period when you will be able to ask about seafood platters, home-made Christmas cakes and puddings, Stollen and mince pies, veg boxes and gift hampers……..our trader elves will be happy to help!


We also offer the option of buying produce through the Haverfordwest Farmers Market food-hub, where many of our stallholders list their products for sale – all you have to do is follow the link, choose your items and arrange for a convenient time to pick them up from the market on Friday.

We look forward to seeing you there.

PLEASE NOTE:  Our market and traders follow all Government guidelines regarding Covid-19 at all times.  Sanitising stations are located within the market area for our customers.

Visit the Haverfordwest Farmers Market Facebook page for all the latest information about stallholders, produce, products and promotions.


Not all stallholders attend on all market dates



For more information, please contact
Joanne Welch ( Food Development Officer ) on ( 01437 ) 776169
E-Mail :


ID: 1348, revised 04/05/2021

Haverfordwest Farmers Market - List of Traders



Tel: 07857 480029
Fronrhydd, Letterston, Haverfordwest, Pembrokeshire, SA62 5TL
Fresh Goat Meat from goats reared on own farm. Taster packs of goat meat products, such as stew, curry or live pate (pots offered will vary over time and seasons).  Semi-ready meals that customers can re-heat and serve – all additional ingredients with be either home-grown or locally sourced wherever possible.
We maintain a commercial herd of Boer Goats for meat. All meat products we offer for sale will contain goat meat from animals born and reared on our farm – we do not buy any animal in to raise for meat. We pride ourselves on the care and love given to all of our herd and offer the products for sale so others can ‘Taste the Love’.

Tel: 01437 532277
Email: /
Lodor Fach, Maenclochog, Clynderwen, Pembrokeshire, SA66 7RD
Our home-bred Dexter beef is 100% grass fed, not corn fed, therefore high in omega-3. It is butchered and packed in our Farm Shop in the same manner as our Welsh Mountain Lamb. We dry-cure bacon and make our own sausages, burgers, faggots, pies sausage rolls and scotch eggs. We also sell local pork, potatoes, eggs, honey, jams, chutneys and home-made cakes and much more in our Farm Shop, which we have called "Carla`s Shop." Watch out for Seasonal Special Offers.

Tel:  01437 710295
Mob:  07526 691 805
Hayscastle, Pembrokeshire, SA62 5PS
Our home-reared beef is grass-fed on our lovely farm in Hayscastle; being grass-fed the meat produces succulent tasty, marbled meat.  Our products are: joints, steaks, mince and diced and Tricia specialises in gluten-free beef burgers, made using her own recipe. We also hang the beef in our onsite cold store.  As our animals are sent to the local Haverfordwest Abattoir, this brings our food miles down to almost zero.

Tel: 01437 762139
Pelcomb Bridge, Haverfordwest, Pembrokeshire, SA62 6EA
Home produced turkeys and chickens.

Tel: 01994 241099
Award-winning organic beef and lamb.  Beef and lamb from British native breeds.


Tel:  07772121823
Keeston, Pembrokeshire, SA62 6HL
Ocean Seafoods & Crab Shack is a family-run fishing and food business. We catch and produce a variety of seafood, shellfish, fresh fish and ready-to-eat products.
Orders welcome.  Delivery available



Tel:  07866515322
9 Riverside Close, Pembroke, Pembrokeshire, SA71 4PZ
A range of high-quality home-made pickles, chutneys and sauces, such as pickled onions, pickled beetroot and pickled eggs; Piccalilli, Indian, Beetroot, Tomato and Mango chutneys, plus hampers and gift cartons of products.

Tel: 07974168824
West Ford, Treffgarne, Haverfordwest, Pembrokeshire, SA62 5LR
Hand-made artisan sauces and rubs, using quality ingredients.



Tel:07554 004637
3 Taylors Row, Hermon, Pembrokeshire, SA36 0DS
Sustainable flower farm producing bouquets of flowers and seasonal wreaths



Tel: 07974 789284
1 River View, Llangwm, Haverfordwest, Pembs. SA62 4JW
Pembrokeshire based family run business making homemade pet treats, using 100% natural, vegetarian ingredients.  We mainly specialise in baking cakes and biscuits for dogs but also tasty treats for cats and horses too.



Mob:  0780 663580
Tynewydd, Cwmfelin Boeth, Whitland, Pembs, SA34 0RR
A wide range of beautifully soft alpaca wool products from their own herd of alpacas, including booties, scarves, socks, beanies and leg warmers - all made with 100% natural alpaca wool.



Tel:  07871090401/07563900306
Folly Cross, Llanteg, SA67 8QG
A good variety of seasonal Pembrokeshire-grown Daffodils (wholesale available)  


Tel: 01570 470529
Blaencamel Farm, Cilcennin, Lampeter, Ceredigion, SA48 8DB
A wide range of organically grown vegetables, year-round salads, some fruit and flowers.  Also, preserves made with organic ingredients and from our own produce.                  



Tel:  01545 590 490
Mob:07527 550 377
Capel Dewi, Llandysul, Ceredigion, SA44 4PP
Artisanal bakery offering handcrafted sourdough bread and croissants baked fresh on market mornings. Using our own sourdough starter culture, organic flour and sea salt, our breads are made by hand and fermented slowly for improved flavour and nutrient availability.
Wholesale orders available, and introductory sourdough courses offered from our farmhouse bakery.

Tel: 01437 890032 (HELEN CECIL)  Tel: 01348 811 121 (J ANNIS)
Popehill Villa, Popehill, Johnston, Haverfordwest, Pembrokeshire SA62 3NX
Large range of home made sweet and savoury baked goods, fresh vegetables in season, jams etc, knitted goods and assorted craft items.  Orders taken for dietary requirements ie gluten-free, vegan etc.

ROCKY BEES (RACHAEL MORGAN)                           
Tel: 07814 769718
48 Gwyther St, Pembroke Dock, SA72 6HB
Hej! I am Rachael "Rocky" Morgan, I am a qualified and trained fine dining chef.
My food is largely inspired by Scandinavia. From using their cooking and preserving methods I create a wide selection of freshly prepared meals and set seasonal smörgåsbords (set tasting menus). I also make a selection of seasonal handmade patisserie, savoury pastries and traditional breads.
All ingredients are sourced from local suppliers, foraged or are of British origin.


CAWS TEIFI CHEESE                                          
Tel: 01239 851528
Glynhynod Farm, Ffostrasol, Llandysul, Ceredigion, SA44 5JY
Award-winning cheeses made with locally sourced, organic raw milk.
Plus Da Mhile distillery- organic spirits made on the same farm as Teifi cheese.
Also, Danny’s Chilli Sauces. Order your chilli sauces at

Defaid Dolwerdd, Crymych, Pembrokeshire, SA41 3QU
A range of soft, blue and pressed ewes milk cheeses and Wendy’s home-spun wool and hand-knitted socks and items         

Tel: 01437 762176
Pennsylvania Farm, Crundale, Haverfordwest, Pembrokeshire, SA62 4DF
Award-winning eggs from hens and ducks allowed to range free - 'Happy Hens are Free Range hens' - 'The quality is in the taste'.


Tel:  01437 710056
Old Park, Chapel Road, Keyston, Haverfordwest, Pembrokeshire, SA62 6HL
Pembrokeshire-based beekeeping family with beehives sited locally, producing various types of pure country honey and beeswax products such as wax blocks, candles and polish.



Tel:  01437 710426
Victoria Inn, Roch, Pembrokeshire, SA62 6AW
Brewing a wide range of craft ales including our popular “NewgAle”, available on tap to sample at the Victoria Inn as well as in bottles, gift packs and mini-kegs.



Tel: 01646 697399
7 George Street, Milford Haven, Pembrokeshire, SA73 2AY
At Pembrokeshire Beach Tree we hand-make a wide selection of unique gifts, upcycling as much as we can.  We have a range made from sea glass and sea-tumbled pottery collected from Pembrokeshire beaches, another using reclaimed locally sourced wood including hand carved spoons, keyrings and clocks.  Alongside this we also offer a selection of handmade items including greeting cards, funky felt and hand-knitted socks.







ID: 1349, revised 23/08/2021

Apply for a Haverfordwest Farmers Market Licence

  • In accordance with the rules of the Farmers Market, all produce sold must have been grown, processed, caught, brewed or made by the producer.  All added-value or processed products to include at least 25% of ingredients sourced locally where possible.  No food containing any GM products will be allowed for sale.  No bought-in produce can be sold, the vendor must only sell the produce stated on his/her group licence application.
  • All produce must be produced from within a 50-mile radius of Haverfordwest.
  • Only certified organic produce can trade under an organic label.
  • The market organiser, Pembrokeshire County Council, reserve the right to defer an application based on the grounds of maintaining a balance of vendors within the Farmers Market.  Preference will be given to producers most local to Market.
  • Only the producer, his/her family, an employee, or a representative of the business/group who is directly involved with growing/producing of the produce on sale, is permitted to sell produce.
  • Local growers’ organisations, co-operatives or umbrella organisations (eg Country Markets) may appoint a representative to sell pooled produce on a stall.  In these cases, all produce should be labelled with the producers name and address.  In the case of a co-operative each member of the co-operative whose produce will be sold at the Market will need to provide individual applications.  A rotation of each co-operative member will be required to man the stall.
  • All traders attending Haverfordwest Farmers Market, must be rated at a broadly compliant standard, which is a score of 3 or above according to the Food Hygiene Rating Scheme (FHRS).
  • All Traders must maintain public and product liability insurance cover for a minimum of £2 Million
  • Stalls and produce must comply with all relevant food hygiene, labelling, traceability and compositional legislation

 Haverfordwest Farmers Market - licence application form



For more information, please contact:
Joanne Welch, Food Development Officer
Tel : (01437) 776169
E-Mail :

ID: 1353, revised 04/05/2021

Look out for the Pembrokeshire Produce Mark

Look Out for the Produce Mark 

This is the logo which signifies a genuine Pembrokeshire experience.

The Pembrokeshire Produce Mark provides an instantly recognisable identity stamp denoting that : -

  • the produce or product you are buying has been made in Pembrokeshire or
  • the hospitality establishments displaying the logo use local produce within their menus or

Before being able to display the Produce Mark, all members of the scheme are verified to ensure eligibility.

Pembrokeshire County Council's food officer, Joanne Welch, said she had received feedback from many visitors saying how much the Produce Mark had contributed to their holiday in the County.

"They had eaten local produce throughout their stay by targeting catering and retail outlets bearing the Mark and buying products that displayed the logo" she explained.

"Of course, there is also the loyalty aspect of buying local produce. It has created a brand for people in the county who prefer to support local producers."

There are 280 Pembrokeshire Produce Mark Members.

If you feel your business should be part of the Pembrokeshire Produce Mark identity scheme, or if you would like to nominate a potential member, contact Joanne Welch on (01437) 776169.

ID: 1356, revised 15/11/2017

Where is Haverfordwest Farmers' Market?

Haverfordwest Farmers Market takes place on Castle Square, Haverfordwest, the bustling county town of Pembrokeshire, every Friday from 9am to 2pm. 

Haverfordwest Farmers Market has local farmers, growers and food and craft businesses selling their own produce/products directly to the consumer.

Producers offer a wide variety of quality food, alongside good customer service in an open and welcoming shopping environment.

A wide range of stalls is maintained, with a mix of conventional and organic primary and secondary producers.

“Customers enjoy a memorable shopping experience in a vibrant, friendly atmosphere, have confidence in the producers, their products and of receiving the choice of consistently high quality produce at every market” said Joanne Welch, Market Manager

“Buying local makes sense, not just economically and ethically as you are always guaranteed the highest quality, freshest produce, which is great value for money – and tastes fantastic too”. 

Q & A   

What is the purpose of a farmers market?

A farmers market is a place where you are guaranteed to find fresh local food and by supporting your local producers and farmers you are helping to ensure their future, support the local economy and also reduce food-miles.


Why buy at a farmers market?

All food at a farmers market is fresh and sold by the producer who has grown, reared, picked or produced the product, so you can ask questions about the produce you are buying


Is food cheaper at a farmers market?

It may not necessarily be cheaper, but you are definitely guaranteed good, fresh quality products which are worth the cost


What about food hygiene standards at a farmers market?

All stallholders are registered with their local Council and markets are regularly inspected as they have to comply with the same high standard of hygiene as any other food retailer.



For more information, please contact :

Joanne Welch, Food Development Officer
Tel : (01437) 776169
E-Mail :




ID: 1402, revised 04/05/2021

Pembrokeshire Food Businesses

Pembrokeshire is a food-lovers paradise, with an abundance of producers and food outlets offering fresh, well prepared, tasty food.  Our farmers, fishermen and local producers have an outstanding reputation for their high quality local produce. 

With its mild climate and fertile soil, the county yields a wide range of produce.  Wind your way through coastal villages and towns, country lanes and valleys, to visit our friendly producers, farm shops and farmers’ markets. Drop into one of the many cafés, restaurants and pubs - and enjoy some of the excellent food on offer. 

You can sample seasonal menus in pubs, cafes and restaurants, buy freshly picked produce at farm shops and choose delicious freshly prepared products at delicatessens.

Visit craft beer specialists to watch the brewing first hand, enjoy a farm tour experience, book a sausage-making demonstration or view bee hives to watch bees at work from hive cams and buy honey to take home with you.  You can find award-winning gelatos and sorbets, try a range of country wines, liqueurs and non-alcoholic drinks created from the produce of estate wines, hedgerows and trees or experience a beach visit to a multi award-winning mobile street food outlet offering the ultimate in seaside fodder, from lobster rolls to beach burgers and bacon butties with Welsh sea black butter, plus seashore foraging and picnic events – the choice is yours. 

Whether you want to buy local ingredients to create a tasty riverside picnic or BBQ, or enjoy a coastal lunch or gourmet meal - discovering Pembrokeshire food is a great way to explore the area. 


For more information, please contact:

Joanne Welch
Food Development Officer
Tel: 01437 776169



ID: 1411, revised 08/11/2017

Food business listings

Food Guide listings will be permanently available on our website, and linked to tourism websites including Visit Pembrokeshire, making it easy to update/edit entries as and when required. 

The listing will also be FREE of charge. 

Invitation to take a listing in this guide is only open to Pembrokeshire Produce Members to ensure the quality of the guide is maintained.


What will advertising in the Pembrokeshire Food Guide listing provide for your business? 

  • A listing that remains online continually, which can be immediately updated or amended.
  • Promotion of listing at food fairs, events, markets and exhibitions attended nationally and locally.
  • Advertisements highlighting the Food listings on tourism websites and in local tourist publications.
  • Enhanced branding through the Pembrokeshire Produce Marketing Scheme which will identify your business with locally produced fresh food and drink. As customers’ interest in their food has greatly increased, this is an added value marketing asset for you, as well as enhancing the visitor experience.
  • The final listing will be available on the Pembrokeshire County Council’s website with excellent links to sites such as Visit Pembrokeshire.



ID: 1414, revised 02/04/2019

Pembrokeshire Food and Drink Directory

Pembrokeshire is a natural larder when it comes to the variety, quality and taste of its produce.

The Pembrokeshire Food and Drink Directory provides a comprehensive, easy-to-follow guide of food and drink producers in the county, ranging from primary producers, to those offering exciting added-value options. The Directory also includes information on retailers, wholesalers and distributors of the products.

Locally produced food and drink can play a key role in raising the profile of your business and the county as a whole. Now, sourcing this produce has never been easier.

All Pembrokeshire Produce Mark members (the Scheme which enables both locals and visitors to the area to identify verified local products) are identified throughout the Directory.

We hope you will find this directory can inspire your cuisine, increase your regional choice, add value to your menu, and delight your customers. 


Food and Drink Directory: Introduction

Food and Drink Directory: Bakery

Food and Drink Directory: Beverages and Confectionary

Food and Drink Directory: Dairy

Food and Drink Directory: Organic

Food and Drink Directory: Poultry

Food and Drink Directory: Prepared Meals and Hampers

Food and Drink Directory: Preserves and Sauces

Food and Drink Directory: Retailers

Food and Drink Directory: Wholesalers and Distributors




ID: 1416, revised 11/03/2019