‘In Pembs We Care’ scoops top marketing award

Pembrokeshire County Council’s Social Care recruitment campaign won the Marketing Campaign of the year at the West Wales Health and Care Awards.

The event, which was held at the Pembrokeshire County Showground in Haverfordwest, included 14 awards which were up for grabs on the night recognising the hard work in the health and care industry over the last year.

Now in its fifth year, the annual West Wales Health And Care Awards recognise all those incredible Health and Care workers both at individual and team level – who work at the heart of our communities.

They also give us an opportunity to celebrate our amazing colleagues who have risen to the challenge over the past year, demonstrating compassion, kindness and professionalism.

As part of the mix, the Authority scooped the Marketing Campaign of the Year and was honoured for its ‘In Pembs We Care’ campaign which began back in January this year.

‘In Pembs We Care’ is an awareness campaign of social care in Pembrokeshire which effectively put this key area of work on the map. Using a creative campaign it promotes the variety of jobs available in the social care market in the county and used a variety of actors and stories to set the scene. The winning campaign, which is still active, and can be found along with the video, here: Welsh English

The judges recognised that the campaign had made a real impact in the sector to highlight the challenges and promote the care as a rewarding industry to join.

Rachel Gibby, Development Officer for Care Home Services at Pembrokeshire County Council said: “It is a real pleasure and I am proud to be a part of this joint project with colleagues in social care, human resources and marketing and communications. We wish to say thank you, to the person who nominated us for this award and the sponsors and hosts of the West Wales Health and Care Awards, as there are so many people in our community supporting people in health and social care and making a real difference in people’s lives.”

Jason Bennett, Head of Adult Care, Social Care added: “My congratulations to the team for this award, which is recognition of our work to support carers and the profession, demonstrates our commitment to promote the fantastic career opportunities in social care.

“This fantastic achievement is a reminder of the pressures our industry faces – especially as we enter the winter months – and I am delighted that this innovative multi-media campaign has been recognised in this positive way. A big congratulations to everyone involved.”


Pictured are some of the team who worked on the ‘In Pembs We Care’ campaign (left to right): Julia Allen, Nicky Edwards, Alexandra Bradley, Rachel Gibby and Ian Randell.

ID: 9336, revised 18/11/2022