Pop Up Shops

Testing the market as a start up


Pop-up shops provide entrepreneurs with a great trial market place for business ideas. Finding finance for a new business idea can be problematic so setting up a fixed-term business, with a robust business plan, can provide finance opportunities. Demonstrating proven sales in a retail setting provides important evidence of a business's viability.

Running a pop-up shop can allow business skills to be tested. New products or services may be difficult to 'sell' as a concept, but establishing customer demand in a retail environment is fundamental to successful business development. Getting creative ideas to the market allows evaluation of what does and doesn't work.


ID: 4357, revised 12/11/2018

The specifics

Term: Is typically 1 day to 3 months.

Location: In high foot traffic areas such as town centers and busy streets.

Price:  Typically paid up front but much lower than a traditional store.

Use:  To launch new products, increase sales, test an idea or location, generate awareness, have a presence during holidays or at events, move inventory.


ID: 4358, revised 12/11/2018

Benefits of a pop up shop

Connect with customers: The pop-up arrangement allows the building of stronger business relationships and an opportunity to get to know customers.

Sell more: About 95% of all purchases are still completed offline. This is an opportunity to take advantage of the retail channel.

Build awareness: Consumers and the media love the excitement generated by pop-up shops. Build brand awareness by going offline.

It’s cheaper: Launching a pop-up shop is 80% cheaper than a traditional retail store.

Test new markets: It’s a low risk and easy way of enter a new market and launch new products.


ID: 4359, revised 12/11/2018

Things to consider

  • What is your pop up idea and ultimate goal?
  • What is your planned length of term?
  • Do you have a preferred location for a pop-up shop opportunity?
  • What sort of space do you require?
  • Do you know of any potential space?
  • Does your pop up idea have any specific requirements?
  • Could your idea be considered to be unfair or healthy competition to existing businesses?
ID: 4361, revised 12/11/2018

Pop Up Shops

A pop-up shop is a short term or temporary retail outlet used by companies and individuals to test a product in a high street location, build brand awareness, launch a new product, test a consumer market or targeted location.

They are utilised by many businesses as a form of non-traditional retail. Motives for pop up opportunities can be varied, and depend on the business opportunities being explored. A pop-up can be a very effective business model for:

  • starting up    
  • moving into a new market
  • growth through brand awareness









ID: 4122, revised 12/11/2018