Pop Up Shops

The specifics

Term: Is typically 1 day to 3 months.

Location: In high foot traffic areas such as town centers and busy streets.

Price:  Typically paid up front but much lower than a traditional store.

Use:  To launch new products, increase sales, test an idea or location, generate awareness, have a presence during holidays or at events, move inventory.

 

ID: 4358, revised 12/11/2018