Connect with customers: The pop-up arrangement allows the building of stronger business relationships and an opportunity to get to know customers.
Sell more: About 95% of all purchases are still completed offline. This is an opportunity to take advantage of the retail channel.
Build awareness: Consumers and the media love the excitement generated by pop-up shops. Build brand awareness by going offline.
It’s cheaper: Launching a pop-up shop is 80% cheaper than a traditional retail store.
Test new markets: It’s a low risk and easy way of enter a new market and launch new products.