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Waste Awareness Wales

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Waste Awareness Wales (WAW) is a national consumer campaign designed to promote behaviour change.

Funded by the Welsh Assembly Government since 2002, WAW promotes the ‘actions' that people can take to help manage our natural resources in a more sustainable way.

Our campaign messages cover the importance of waste reduction, reuse, recycling and recovery.

We also deliver the national ‘recycle for Wales' campaign which blends national media advertising with ‘grass-roots' support for local awareness campaigns. (opens new window)

ID: 6598 Revised: 24/12/2013